"The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than education, than money, than circumstances, than failures, than success, than what other people think or say or do. It is more important than appearance, giftedness, or skill. It will make or break a company...a church... a home...a community...a radio station...a friendship. The remarkable thing is we have a choice everyday regarding the attitude we embrace for that day. We cannot change the fact that people act in a certain way. We cannot change the inevitable . The only thing we can do is play on the one string we have, and that is our attitude....I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you. We are in charged of your ATTITUDES"